A discussion is devoted to the relationship between the advertising components and the stylistical characteristics of advertisement writing, with the conclusion that advertising copies must be written in a style of accuracy, conciseness, novelty and beautifulness to satisfy the demands of the various advertising components. 探讨了广告要素与广告文体特征的关系,并指出广告文体应具备准确、简洁、新奇、优美的文体特征以适应种种广告要素的客观需要。
The advertising is a kind of persuading or convincing art, which is of simplicity, vividness and novelty. 广告是一种说服艺术,它简洁、通俗、生动、新奇。
The pun in advertising is a special kind of advertisement, which uses pun as a figure of speech. It is very popular in many successful advertising copies because of its features of implication and novelty. 广告双关语是指采取双关修辞方式的广告语,具有含蓄、新颖的特点,为许多成功的广告文案所采用。
This paper aims to make an explication of the conversational implicatures of English advertising language which is famous for its attractive novelty and creativity by means of the Conversational Implicature theories and context theories. 本文旨在从语用学角度入手,运用会话含义理论及语境理论,分析探讨英语广告语的会话含义及其以创造性与吸引力著称的语言特点。
Second, explore the unconventional visual language is additional kind of advertising, ambiguity and mix, and other performance of the performance of the advertising of visual communication novelty, deconstruction of sex and lively irrational trait. 第二,探索了广告非常规视觉语言的另类、歧义和混搭等所表现的广告视觉传达的新奇性、解构性和活泼性等非理性特征。